My DA has had some serious changes since my pitch. My DA is operational only on Instagram at this point and is called @open_illawarrabusinesses. I started the account on 27 March and in just over a month have made 35 Instagram posts and over 70 Instagram stories. I aim to post at least one story each day and engage with my audience at least once every two days.
I expressed my idea on Twitter, followed by setting up the Instagram page and posting on numerous Facebook groups, such as UOW Buy n Sell and Illawarra Small Businesses, to inform people of the account. I asked people to comment or message me about small businesses still operating and I compiled this list into an ongoing spreadsheet.
Within the first week I spent numerous hours a day creating Instagram posts on Canva. I also used the app ‘Over’ to create Instagram stories that suited the page aesthetic.
After the first 3 weeks, I realised individually designing each post and story took a lot of time and effort. I cut back on design time and started to share stories without prior design in order to keep up with the amount of content I had. I also started grouping businesses together in order to share more businesses as seen in my mother’s day post.